You must have earned a four-year bachelor's degree before starting the IMC program.
Students in the IMC Full-Time Master’s program come from a variety of countries, schools and undergraduate majors. No specific major or prior coursework is required, but common undergraduate majors are communications, advertising, marketing, business, economics and journalism.
The following criteria are used to evaluate applications: A record of strong academic performance Excellent interpersonal communication and analytical skills Full-time work experience or internship experience in a relevant field is strongly preferred for the IMC program Applicants directly from undergraduate programs are expected to have strong academic credentials An understanding of integrated marketing communications and how Medill prepares students for careers in this area Evidence of the maturity and professionalism needed to succeed in marketing communications professions Ability to work well with others on team projects in a collaborative environment
Students have the opportunity to pursue a variety of career options, some that are qualitative and communications oriented and others that are quantitative and research oriented. All students learn the fundamentals of IMC as a strategic process for developing integrated marketing communications.
Students interested in careers in strategic communications or brand strategy should demonstrate strong competencies in written and oral communications.
Students interested in careers in marketing research or data analytics should demonstrate strong competencies in quantitative analysis.
International students must demonstrate very strong spoken and written English-language skills via their interview, application essays and TOEFL or IELTS scores.
Work experience is not required. However, it is preferable to have some exposure to your chosen field. This can be accomplished through a combination of coursework, undergraduate activities, internships and/or full-time or part-time work experience.
Admissions interview (by invitation only)
A course-by-course evaluation and degree verification from a NACES